Steve Jobs has just announced from One Infinite Loop a new range of Apple laptops for the coming holiday season. The event, entitled ‘spotlight turns to notebooks’ turned out to be just as everyone hoped.
The aspect that was most discussed was a new process of manufacture, borrowed from the Macbook Air. Instead of pressing several thin pieces together and put it into a laptop, which can add bulk and not give much rigidity. Has been replaced by milling the laptop out of a solid billet, this should prove to be stronger than before and also reduce the weight of the product. This was process was demonstrated by passing round plates of the laptop for the media to see.
Another interesting technology which appeared was the use of a trackpad made out of glass (they are really throwing the eco ball out to Greenpeace;) which unlike before where you used buttons to navigate, they are seamlessly removed allowing for a free flowing gesture based system of controlling your laptop.
Apple has made the bold decision to change to NVidia graphics chipsets of Intels, this should boost the graphical capabilities of the products and silence one of the biggest gripes of the design sector.
The first product announced by the Apple CEO was a refreshed Macbook Pro line, the yearning for this product to have an update has finally come to a head after 3 years. A new case with the new method of construction, a new track pad and an overall nicer package than before. The price has been slightly reduced to and yes there is Wireless N which people have always been wondering about.
Then there was a multitude of new products from a new 24″ monitor with LCD backlight display, some improvements to the Air and a smaller Macbook based on the pro which should suit users who need a powerful laptop in a smaller package. The same white Macbook remains as it seems to be a cash cow for Apple and changing may destroy that lucrative monetary incentive.
After which there was a Q&A session with a familiar face Phil Schiller and Tim Cook, this seems to be a bit un-usual for Apple and I am sure when they load the video up tomorrow you will be able to see it in full. That seems to be the lineup for the holiday season and 2009, they should all be available from the Apple store very shortly.